As a consumer, you have probably learned to read advertisements with a discerning eye. After all, a restaurant can advertise that they have the “best cup of coffee in town,” but you know going in that it’s not an absolute promise. There might be better cups of coffee available within city limits, and your opinion might differ from the owner’s opinion when it comes to what makes a good cup of coffee.
As a business-owner, however, you need to tread carefully. While you won’t get in trouble for saying that your widget is “great” or “excellent,” you do need to ensure that the words you use to describe your product or service are not misleading, deceptive or otherwise breaking the law.
When it comes to advertising on the Internet using various digital methods of delivery, the laws and guidelines necessitate additional layers of scrutiny and questioning. Will your ad appeal to children? Will it be seen worldwide? Are you marketing via social media? These situations open up possibilities that you could be breaking advertising compliance laws.
As an individual or business-owner, there’s also the possibility that you could be harmed by another company’s failure to comply with advertising laws. You might spend money on a product or service that turns out to be nothing like what was advertised. Many times, this type of scenario can be rectified, but other times, it could have long-term consequences.
With so many rules and regulations in place concerning advertising, it can pay to have an expert on your side to represent your best interests. Triangle Trademarks can help you determine whether your own advertisements or those of a company you patronize are compliant with the current laws. We stay up to date on the laws so you don’t have to worry about it. If you have questions with advertising agreement and compliance, call us to discuss what your next step should be.