As you develop your company’s brand, you will probably want to register your trademark. This mark can also be called your logo, and it’s the symbol or word/words you use in identifying your product. For example, Nike’s trademark is the “swoosh,” or curved checkmark, and Chevrolet’s is a wide cross symbol. Those symbols are registered to those companies, and no one else is allowed to use them. If you are using a particular symbol to stand for your brand or company, it should be registered as a matter of protection.
Just registering your trademark is not enough to protect you from unauthorized use, however. While registering is an important part of the process, you need to be vigilant for people or companies who are using your symbol without your permission. Since any one business-owner or individual is not likely to be able to monitor the entire Internet for misuse of their trademark, this is where a trademark watch service comes in.
At Triangle Trademarks, we can set up a system where we actively watch for misuse of your trademark. We can monitor domain names and various Internet content. We use programs that scan the World Wide Web for instances of trademark abuse.
If we do find that someone is attempting to use your trademark, we can help you decide on the best course of action. This will generally include a cease and desist letter asking the other party to stop, and it might progress to the point of filing a lawsuit. In some cases, you might be entitled to monetary damages. For example, if your company has suffered damages as a result of someone else using your trademark, it might result in that party having to compensate you for lost income.
We can help you not only register your trademark, but watch for instances of your trademark being used without authorization or otherwise abused. Please contact us for your trademark watching needs to protect yourself, your business and your future.